Tag Archives: marketing

From the diary of a writer-publisher: 16

17 November 2021 Today at 9.54 a.m. I emailed my 408-line poem Making Icons to the excellent Long Poem Magazine, the only organ in Britain that publishes poems at least 75 lines long. The magazine appears twice a year and November … Continue reading

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From the diary of a writer-publisher: 15

2 June I have never known the cow parsley so high in front of my shed… 11 June We have completed our ‘hardcopy marketing’ for Edna’s Diary. 130 free copies have gone out to stroke clubs, NHS speech and language therapy … Continue reading

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From the diary of a writer-publisher: 13

18 December It feels like a new record: a week has passed since our, in their own words, ‘very striking’ advertisement of George Calderon: Edwardian Genius appeared in the TLS, and it hasn’t brought us a single sale! The line between self-justification … Continue reading

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Bloggering on!

It is such a long time since I blogged, that followers would be excused for forgetting why the previous post has been up for five weeks. The reason is that we have been preparing for Sam&Sam’s Moscow-Cambridge stall at the … Continue reading

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Resolution

A VERY HAPPY NEW YEAR TO ALL OUR SUBSCRIBERS, OTHER FOLLOWERS, AND CASUAL VISITORS! 2019 was a good year for Calderonia, with a slight increase in views despite the fact that the book has now been out for sixteen months. … Continue reading

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And the exhibition?

The actual exhibition The Rising Tide: Women at Cambridge is one of the best I have seen at the University Library in fifty years. Subsequent to my experience of the PR, I have visited it twice, spending a total of an … Continue reading

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A stone cries out

I have assiduously avoided expressing my own views about controversial matters on Calderonia, as it is simply not a personal blog in that sense. I am as silent as a stone on such things. Sometimes, however, as someone said, even … Continue reading

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The ‘mystery’ Misses and Misters

The academics are off campus now until September/October, when Sam&Sam plan a new marketing storm in their direction, so we are concentrating on selling boxes of six copies to more bookshops. If you know any near you who might be … Continue reading

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From the diary of a writer-publisher: 2

18 April The shortlist for this year’s James Tait Black Memorial Prize (biography) has been announced. Strong contenders are hip-hop artist Akala’s debut Natives: Race and Class in the Ruins of Empire and Susannah Walker’s The Life of Stuff: A … Continue reading

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Heffers surrenders after 7-month siege

As well as online and by personal communication with me, my biography of George Calderon can now be bought at the following bookshops: Blackwell’s of Oxford, Daunts of Hampstead, Foyles of Charing Cross Road, Jarrolds of Norwich, the National Archives … Continue reading

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Thank you, Blackwell’s of Oxford!

One day, perhaps, I will describe how my whole post-7 September marketing strategy was upset and I had to re-focus immediately on my potential Russianist readership worldwide… Thank you to ALL Russianists everywhere who have responded magnificently! I know there … Continue reading

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Thank you!

We are two-thirds of our way through sending out advance, review and complimentary copies all over the world, and have received many plaudits for the appearance and even ‘beauty’ of the book, as well as overwhelming approval of the in-text … Continue reading

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pre-Announcement announcement

Sam&Sam have embraced Ian Strathcarron’s kind advice to allow three months for marketing my book. The official date of publication, therefore, is 7 September. Shortly before that, a separate web-page and checkout will be available for buying the book online. … Continue reading

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It makes you think

An anniversary has just passed: three years ago on 30 July I posted my first entry on Calderonia. I have just asked my blogmaster to analyse the rather confusing statistics generated daily by WordPress, in order to compile a list … Continue reading

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